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eCommerce Brand Manager - INTO THE AM

This position will be dedicated to our INTO THE AM lifestyle apparel brand www.intotheam.com

Top Reasons to Work with Us:

Since 2010, the Emazing Group has been the comprehensive e-commerce solution for passion-driven consumer lifestyle brands. With unique and innovative brands such as EmazingLights, iHeartRaves and INTO THE AM, The Emazing Group has successfully created and scaled market-leading companies, empowering a lifestyle of self-expression one individual at a time.

Get an inside look into our office and culture at: emazinggroup.com/careers

emazinggroup.com | emazinglights.com | iheartraves.com | intotheam.com

  • We were featured as one of the best companies ever on Shark Tank (Deal with Mark Cuban & Daymond John)
  • Top Workplace Award 2017 In Orange County, CA and Certified Great Place To Work 2018
  • Entrepreneur 360 - Ranked #128 best small business in 2017
  • Join the #189 fastest growing private company according to Inc. Magazine 5000
  • Featured on Rolling Stone, Yahoo Finance, Inc. Magazine, Business Insider, CNBC, MTV, ABC's Shark Tank, LA Weekly, MSN, and more.
  • Enjoy the autonomy/flexibility to be creative in a highly driven environment.
  • Join a tight-knit team with opportunities for growth
  • Great culture. Our headquarters is an environment where everyone is driven to make the company and themselves successful.
  • 7 Core Values that shape our company culture: www.emazinggroup.com

 

About the Position:

INTO THE AM is seeking a Brand Manager to oversee all marketing & growth efforts for the INTO THE AM brand. Reporting to the President / COO, you will lead the marketing team and work closely with the merchandise, e-commerce, and design teams to orchestrate marketing campaigns that drive customer acquisition and retention at scale.

You will develop, coordinate & execute marketing strategies covering a variety of platforms including email, paid & organic social, influencers, SEO/SEM, and webstore. You will set KPIs, analyze performance, and identify optimizations to achieve revenue & profitability goals.

The ideal candidate must have a strong passion for Gaming. INTO THE AM has established itself as a leader in Gaming Lifestyle apparel and the Brand Manager will ensure the success of licensed apparel with top-tier game developers and content creators.

Responsibilities:

  • Plan & manage execution of monthly sales and promotions calendar
  • Develop multi-channel marketing strategies for new products & licensed Gaming collections
  • Drive new customer acquisition with a strong understanding of CPA goals
  • Increase Customer Lifetime Value through effective segmentation and targeted promotions
  • Manage paid social campaign strategy, optimization, and implementation
  • Oversee marketing budgets and ensure profitable ROI across all marketing efforts
  • Prioritize marketing projects and ensure efficient execution with available resources
  • Audit webstore experience for customer experience and conversion rate optimizations

Education/Experience:

  • 5+ years in eCommerce marketing & branding role
  • Bachelor’s degree in Marketing, Communications or a related area required
  • Experience developing & optimizing multi-channel digital marketing strategies
  • Knowledge of Shopify (or other CMS), Mailchimp (or other ESP), Facebook Ads, Google Analytics
  • Proficient in data analysis and delivering actionable insights
  • Exceptional project management, communication, and leadership skills
  • Excellent time management skills with the ability to prioritize a diverse workload

Nice to Haves:

  • Experience marketing to a Gaming audience
  • Experience working with clients and/or external stakeholders
  • Knowledge of Email Marketing strategies and trends
  • Knowledge of Influencer Marketing strategies and trends

Employment Type: Full Time

Salary and Benefits

  • Salary DOE
  • Medical/Dental/Vision Benefits
  • 401(k) Plan + Company Match
  • Paid Time Off & Holiday Pay
  • Monthly Bonus Structure
  • Food + coffee + snacks
  • Deep Discounts on all products

The Emazing Group is committed to providing equal employment opportunity to all applicants and employees as a way of doing business and in accordance with all applicable equal opportunity laws.  

It is the policy of The Emazing Group to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law. In addition, Emazing Group will provide reasonable accommodations for qualified individuals with disabilities.

Notice to Applicants: As part of the application process we may conduct background checks on applicants. Falsification of any portion of the Employment Application may lead to immediate termination of employment upon discovery.

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