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Email Marketing Specialist -iHeartRaves

Top Reasons to Work with Us:

The iHeartRaves team is comprised of avid festival goers and dance music enthusiasts from all walks of life. Our love for music and festival fashion is what drives us and inspires our passion to create innovative products, provide high-quality service, and truly connect with our customers.

Our goal is to provide a mixture of wildly unique products from brands we admire and our own creations inspired by ravers. We believe in expanding the culture of the EDM community that has inspired us all and strive to provide our customers with the ability to express their own personal style.

Since 2010, the Emazing Group has been the comprehensive e-commerce solution for passion-driven consumer lifestyle brands. With unique and innovative brands such as EmazingLights, iHeartRaves and INTO THE AM, The Emazing Group has successfully created and scaled market-leading companies, empowering a lifestyle of self-expression one individual at a time.

www.emazinggroup.com | www.emazinglights.com | www.iheartraves.com | www.intotheam.com

  • We were featured as one of the best companies ever on Shark Tank (March 2015 - Deal with Mark Cuban & Daymond John)
  • Join the #189 fastest growing private company according to Inc. Magazine 5000
  • Featured on Rolling Stone, Yahoo Finance, Inc. Magazine, Business Insider, CNBC, MTV, ABC's Shark Tank, LA Weekly, MSN, and more.
  • Enjoy the autonomy/flexibility to be creative in a highly driven environment.
  • Join a tight-knit team with opportunities for growth
  • Great culture. Our headquarters is an environment where everyone is driven to make the company and themselves successful. We love our EDM and we love the energy around here!
  • 7 Core Values that shape our company culture: www.emazinggroup.com

About the Position - iHeartRaves Email Marketing Specialist

The email marketing specialist will report to the Sr. Brand Manager and manage the email marketing strategy for our newsletter subscribers as well as homepage asset management, campaign updates, sales, and promotions for our e-commerce store. The specialist will work with our design team to create content and will be responsible for sending weekly emails to our subscribers and all reporting in regards to email marketing. You will also assist the iHeartRaves marketing team with other tasks including the iHeartRaves blog Studio 240, website positioning and product marketing, and assist the digital marketing team with projects to improve SEO.

Primary Responsibilities:

  • Attend sales/promotion planning meetings and assists with scheduling newsletter campaigns and website updates pertaining to sales, promotions, product launches, and other marketing messages.
  • Build and manage internal email calendar to ensure that all requests are created, updated, and scheduled - as well as managing ad-hoc email requests
  • Submit asset requests to the graphic design team. Work with team to direct and create deliverables.
  • Schedule and deploy mailers, write subject lines, A/B test, and optimize our segmentation analysis to drive email performance.
  • Monitor email deliverability and QA campaigns to ensure accuracy.
  • Update reporting and meet with key stakeholders to discuss upcoming content and past email performance.
  • Understand our email audience acquisition, update all channels for growth, and contribute to marketing strategies to grow our customer base.
  • Evaluate branded content and choose creative images for mailer campaign and site banners.
  • Update site assets for sales, launches and promotions. Manage site marketing include countdown timers, promotional bars, pop email collection, etc.
  • Work with digital team to ensure all sales, collections and new products are optimized for SEO.
  • Worth with merchandise team to ensure all markdowns and sales are launched on time and landing pages are prepared for email and ad campaigns.

Required Qualifications:

  • Bachelor’s degree in advertising, marketing, business, or communications
  • 1-3 Years experience with email marketing for an e-commerce brand
  • Knowledge of email marketing best practices
  • Knowledge of or experience with email marketing software such as MailChimp
  • Strong understanding of internet-based consumer behavior
  • Passion for rave fashion and music festivals

Preferred But Not Required Qualifications:

  • Previous experience with the Shopify e-commerce platform
  • Experience with e-commerce photo shoots and content creation
  • Blog management/SEO experience
  • Experience working with graphic designers and submitting design briefs for creative
  • Experience with customer database/analytical platforms such as Glew

Employment Type: Full-Time

Hourly Rate and Benefits

  • Hourly Rate DOE
  • Medical/Dental/Vision Benefits
  • 401(k) Plan + Company Match
  • Paid Time Off & Holiday Pay
  • Monthly Bonus Structure
  • Deep Discounts on all products

The Emazing Group is committed to providing equal employment opportunity to all applicants and employees as a way of doing business and in accordance with all applicable equal opportunity laws.  

It is the policy of The Emazing Group to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law. In addition, Emazing Group will provide reasonable accommodations for qualified individuals with disabilities.

Notice to Applicants: As part of the application process we may conduct background checks on applicants. Falsification of any portion of the Employment Application may lead to immediate termination of employment upon discovery.

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